If any brand can succeed by reimagining their old styles, Levi’s is it. Back at it again, the iconic denim label has remastered their 505 classics into the 505C (the “C” stands for customized), which are available right now.
Based off the iconic 505 style that was made famous in the late ’60s and into the ’70s by Debbie Harry, The Ramones, and The Rolling Stones, this fit is something we’ve all been missing in our lineup of denim. Inspired by the New York punk scene of pop artists, graffiti writers, and rock stars, Levi’s has modernized the silhouette to a straight leg with a slim fit. And to celebrate, Levi’s launched the jean alongside icon Debbie Harry at the Bowery Ballroom last night in NYC. Because, really, who better to wear their new silhouette than her? “Blue denim has always been truly American, and I can remember when the kids in the Eastern Bloc, before the wall came down, were always asking for our jeans. Levi’s made a lot of dreams come true,” says Harry.
We caught up with Levi’s head of design, Jonathan Cheung, to talk about how the whole process happened. Read through below.